 This is the right time for you to live the enchantment of our Italian Charms, possessing the magic power
of the most fashionable pieces of jewelry for every day use. From fancy silver charms, golden charms and Zirconia charms to exciting novelties in enamel charms, photo charms and laser charms.
The history of charms is as fascinating as these iconic ornaments themselves, used as amulets or like talisman parchment seals in ancient times, originally made of clay, animal bones, skins and shells. Italian Charms were associated to mystical practices,
protection rituals, healing and spirituality, as some of them are still in the present.
Throughout hundreds and thousand years charms have been present in the history of man. One of the first traceable records is dated 30,000 years ago, after some tiny intricately carved ivory figurines made of mammoth tusks and these charm-like figurines were found
in a cave in southwestern Germany.
Alongside with civilization progress, more sophisticated jewelry pieces were made with materials such as rock crystal, lapis lazuli, and other semiprecious gems, worn by Babylonians, Assyrians, Persians and later the Egyptian civilization as early as 3000 BC.
Egyptians developed the ability to cast gold, using the same lost-wax technique, still in use nowadays.
Egyptian charms passed down through history for their beauty in manufacturing and their magic properties, protecting loved ones in the afterlife and given to living people to ward off evil spirits, enhance their fertility, and ensuring prosperity. In modern times,
the leading up to the industrial revolution, transformed Italian charms into custom-made pieces of jewelry.
However, only wealthy people could afford getting a charm as a treasured ornament, typically as a necklace or bracelet. Charm bracelets became more popular in the 19th century after British Queen Victoria wore them in the form of small lockets containing family
portraits and locks of hair of her beloved husband, German Prince Albert Sachsen-Coburg und Gotha.
Later the machine age introduced technology to mine precious metals starting the mass-production to make them an affordable jewelry for the growing middle class, both in Europe and the United States. Today, you can enjoy our wide Italian
Charms selection; including 9 mm charms and 13 mm charms, as well as charm watches, sterling silver charms, gold charms, starter Italian charm bracelets and designer charms such as zoppini charms, Disney
charms and licensed sport charms.
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